On August 14, 2026, the engineering team at Shenzhen STHL Technology Co., Ltd. held an internal ODM project training session with the sales team.
Before responding to a technical, quotation, or production-related question, the sales team needs to understand where the customer's project currently stands. A question raised during early development may require a different response once the project reaches validation, a pilot build, or mass production.
During the session, engineers walked the sales team through the POC, EVT, DVT, PVT, and MP stages. They explained how customer priorities and the information required for project discussion can change as development moves forward. The project stage is therefore the starting point for deciding what sales can address and what engineering still needs to confirm.
The team also reviewed common project terminology and quotation considerations. When technical information is incomplete or uncertain, the sales team routes the question to engineering for confirmation before discussing a practical next step with the customer.
One discussion centered on the word "software." In an electronics project, the customer may mean a PC application. The same word may also refer to firmware running on an MCU within the PCBA. These requirements involve different engineering roles, so clarifying the distinction early helps prevent later discussions from being built on the wrong assumption.
Connecting Early Sales Conversations to Engineering
A customer may speak with the sales team before speaking with the engineer who later reviews the project. The handoff starts with two points: the current project stage and the requirement the customer is trying to address.
If a technical detail remains uncertain, the sales team asks engineering to confirm it before proposing the next step. This keeps early quotation and production discussions based on information that has actually been reviewed.
For overseas project teams, that process can reduce avoidable follow-up. It also keeps sales discussions connected to the teams responsible for engineering review and manufacturing execution.
The same connection remains important as a project moves through early development, prototyping, pilot builds, and production.
Teams preparing an electronics development or PCBA project can learn more about STHL's PCB Assembly capabilities, Request a Quote, or contact info@pcba-china.com to discuss the available project information and the next review step.
